Advertising Age Article Abstract
Giant Human Colon Makes Times Square PR Debut
3 Minute Ad Age: March 3, 2009
NEW YORK (AdAge.com) -- Gargantuan promotional icons are nothing new to Times Square, but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot-long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal-cancer-awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis. ...