You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ford Leaving Chrysler, GM in Its Rearview Strategy to Build Brands, Discount Less Pays off As Automaker Steals Share By Jean Halliday, Published on March 09, 2009 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.