Advertising Age Article Abstract
Marriage of Merck, Schering-Plough Would Create Third-Largest Pharma Spender
Omnicom Shops to Win Big if Drug Giants' Merger Goes Through
NEW YORK (AdAge.com) -- Merck & Co.'s announcement today to acquire Schering-Plough Corp. for $41.1 billion will create the second-largest global pharmaceutical company, after Pfizer, according to 2008 revenue -- with an annual measured media spending of more than $745 million. ...