Advertising Age Article Abstract
Peanut-Butter Sales Volume Drops 13% in Four Weeks
Category Takes a Hit Despite No Relation to Recent Recall
CHICAGO (AdAge.com) -- Peanut-butter sales volume plunged 13% during the four weeks ended Feb. 21, according to Nielsen, even though peanut butter was not involved in the recent recall involving several package foods. That's the lowest level since the company began tracking sales at U.S. food, drug and mass outlets three years ago, and the figure includes sales at consumer-foods behemoth Walmart. ...