You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is the Future of Marketing About Marketing to Marketers? As Pundits Proliferate, They Have Become First Test to Pass By Pete Blackshaw, Published on March 11, 2009 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.