Advertising Age Article Abstract
With Populism's Rise, Prada's Fall
Smart Brands Will Again Resolve Tensions Brought on by Social Disruption
Income distribution in the U.S. is approaching an L-curve, with a vanishing (and angry) middle class. Because social standing is in so many ways marked through consumption, brands that are "on the wrong side of history" had better watch out. On the other hand, just as in the Great Depression, smart brands will have an opportunity for greatness. ...