Advertising Age Article Abstract
No Easy PR Fix for AIG's Bonus Blowback
Crisis-Management Experts Say Insurer Is Losing Trust With Consumers
NEW YORK (AdAge.com) -- You can pretty much bet on this: If consumers are looking for insurance these days, they're not going to AIG. Even PR pros are shaking their heads at the blundering giant insurer, which is fast becoming not only the poster boy for financial-industry greed, but also a company seen as too arrogant or stupid to keep out of its own way. ...