You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract AIG Hiring Kekst, Burson for PR Not Necessarily an Evil Move But Why Weren't They Ready to Explain When Rachel Maddow Came Calling? By Jonah Bloom, Published on March 23, 2009 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.