Advertising Age Article Abstract
Interactive Agency Organic Predicts Chrysler Sales With Media-Mix ROI Model
Automaker's Digital Agency Correctly Estimated 2008 Numbers Before Talk of Big Three Trouble Even Began
NEW YORK (AdAge.com) -- It sounds mind-boggling: In July, before the banks fell apart, before the bottom dropped out of the credit market, before talk that two of the Big Three autos could potentially end up bankrupt, Chrysler's digital agency, Organic, predicted Chrysler's total retail sales. ...