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Advertising Age Article Abstract

Future May Be Brighter, but It's Apocalypse Now

'Chaos Scenario' Author Bob Garfield Watches as His Worst Predictions Wreak Havoc on Media and Marketing Worlds

By: Bob Garfield
Published: March 23, 2009

NEW YORK (AdAge.com) -- The New York Times. TV Guide. Clear Channel. NBC, Boxee, Yahoo. They tell the story. There is no longer a need to warn of a gathering Chaos Scenario, in which the yin of media and yang of marketing fly apart, symbiotic no more. Nudged by recession, doom has arrived. ...

Full Article Word count: 2731

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