Advertising Age Article Abstract
Future May Be Brighter, but It's Apocalypse Now
'Chaos Scenario' Author Bob Garfield Watches as His Worst Predictions Wreak Havoc on Media and Marketing Worlds
NEW YORK (AdAge.com) -- The New York Times. TV Guide. Clear Channel. NBC, Boxee, Yahoo. They tell the story. There is no longer a need to warn of a gathering Chaos Scenario, in which the yin of media and yang of marketing fly apart, symbiotic no more. Nudged by recession, doom has arrived. ...