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Advertising Age Article Abstract

J&J Connects With Celebs, Moms in Social Media

Programs on YouTube, MySpace Plug Baby- and Body-Care Brands

By: Jack Neff
Published: March 27, 2009

BATAVIA, Ohio (AdAge.com) -- Johnson & Johnson is venturing into social media to back its eponymous baby- and body-care brands, putting considerable star power behind pushes this month and next on YouTube and MySpace. ...

Full Article Word count: 616

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