Advertising Age Article Abstract
Avon Finds Magazines Work for Young-Skewing Brand
Study Finds People More Likely to Pay Attention to Print Ads
NEW YORK (AdAge.com) -- Avon introduced its young-skewing Mark brand six years ago with a heavy focus on print advertising. Then it brought online into the mix. Avon wondered recently whether it should still market Mark in print at all. But happily for print publishers, a study designed to answer that question actually reinforced Avon's commitment to print. ...