News

Advertising Age Article Abstract

Avon Finds Magazines Work for Young-Skewing Brand

Study Finds People More Likely to Pay Attention to Print Ads

By: Nat Ives
Published: April 01, 2009

NEW YORK (AdAge.com) -- Avon introduced its young-skewing Mark brand six years ago with a heavy focus on print advertising. Then it brought online into the mix. Avon wondered recently whether it should still market Mark in print at all. But happily for print publishers, a study designed to answer that question actually reinforced Avon's commitment to print. ...

Full Article Word count: 421

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.