Advertising Age Article Abstract

Verizon Promises Targeted Advertising By End of Year

CMO Stratton Says Fios Is Working to Merge TV With Web

NEW YORK (AdAge.com) -- Targeted, web-like TV advertising has been long-promised, but will Verizon's FiOS, a relative latecomer to the party, be the first to deliver it? ...

Full Article Word count: 618

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