You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Orangutans Taught Simon Clift About Social Media CMO Says Unilever Is Still Trying to Shake Mind-set of One-Way Communications By Jack Neff, Published on April 08, 2009 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.