News

Advertising Age Article Abstract

WPP Folds Ill-Fated Dell Agency Enfatico Into Y&R Brands

Shop Struggled With Economy, Personnel Changes at Client, Transactional Nature of the Business

By: Rupal Parekh
Published: April 09, 2009

NEW YORK (AdAge.com) -- Only 16 months after it set out to build a 1,000-person marketing agency to serve Dell's needs, London-based holding company WPP has folded the start-up into its Y&R Brands division. ...

Full Article Word count: 931

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.