Advertising Age Article Abstract
WPP Folds Ill-Fated Dell Agency Enfatico Into Y&R Brands
Shop Struggled With Economy, Personnel Changes at Client, Transactional Nature of the Business
NEW YORK (AdAge.com) -- Only 16 months after it set out to build a 1,000-person marketing agency to serve Dell's needs, London-based holding company WPP has folded the start-up into its Y&R Brands division. ...