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Advertising Age Article Abstract

With Virtue, Media Brand Vice Helps Marketers Tap Its Genius

Culture Mag's Creative Arm Offers Convincing Case of Brand Partnership

By: Teressa Iezzi
Published: April 13, 2009

Vice, chronicler of youth culture, purveyor of the profane, is one of the more unlikely yet most convincing cases of a media brand (a real media brand, and that's an important distinction) turned brand partner. ...

Full Article Word count: 614

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