You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Pay for Broadcast if You Can Get Kyra Sedgwick? TNT, TBS See Original Content as Key to Ad-Sales Efforts By Brian Steinberg, Published on April 13, 2009 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.