You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Nationwide Revives Classic Tagline in Bid to Show Its Comforting Side Insurer Joins Ranks of Advertisers Seeking to Soothe Amid Recession By Emily Bryson York, Published on April 13, 2009 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.