You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Subway Places More Than Just Product in NBC's 'Chuck' Script Puts Sandwich Front and Center and Includes Chain's '$5 Foot-Long' Tagline By Brian Steinberg, Published on April 16, 2009 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.