Advertising Age Article Abstract
Subway Places More Than Just Product in NBC's 'Chuck'
Script Puts Sandwich Front and Center and Includes Chain's '$5 Foot-Long' Tagline
NEW YORK (AdAge.com) -- A major character on NBC's "Chuck" delivers a Subway sandwich to his boss, then utters the chain's current "$5 foot-long" ad message as part of the script? Why, it's enough to make the casual viewer scream out "Sweet onion teriyaki!" in amazement. ...