News

Advertising Age Article Abstract

Ford Is Counting on Army of 100 Bloggers to Launch New Fiesta

Automaker Lends New Models to Trendsetters for Six Months as Part of Huge Social-Media Push

By: Eric Tegler
Published: April 20, 2009

NEW YORK (AdAge.com) -- In an aggressive social-media program that goes far beyond what Ford has done in the past -- and reaches beyond just the marketing department -- the automaker is counting on 100 bloggers to introduce its new Fiesta, which is set to reach U.S. dealers in early 2010. ...

Full Article Word count: 685

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.