Advertising Age Article Abstract
Ford Is Counting on Army of 100 Bloggers to Launch New Fiesta
Automaker Lends New Models to Trendsetters for Six Months as Part of Huge Social-Media Push
NEW YORK (AdAge.com) -- In an aggressive social-media program that goes far beyond what Ford has done in the past -- and reaches beyond just the marketing department -- the automaker is counting on 100 bloggers to introduce its new Fiesta, which is set to reach U.S. dealers in early 2010. ...