Advertising Age Article Abstract
What Domino's Did Right -- and Wrong -- in Squelching Hubbub over YouTube Video
Pizza Purveyor Faulted for Waiting to Respond but Did Well in the End
CHICAGO (AdAge.com) -- Just how much damage two hooligans can do with a video camera is still unknown. But when the dust finally settles on Domino's Boogergate, it seems likely the pizza chain will be given credit for an effective, if somewhat sluggish, response. And the resulting public-relations crisis can be a valuable learning experience for marketers of every stripe. ...