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Advertising Age Article Abstract

What Domino's Did Right -- and Wrong -- in Squelching Hubbub over YouTube Video

Pizza Purveyor Faulted for Waiting to Respond but Did Well in the End

By: Emily Bryson York
Published: April 20, 2009

CHICAGO (AdAge.com) -- Just how much damage two hooligans can do with a video camera is still unknown. But when the dust finally settles on Domino's Boogergate, it seems likely the pizza chain will be given credit for an effective, if somewhat sluggish, response. And the resulting public-relations crisis can be a valuable learning experience for marketers of every stripe. ...

Full Article Word count: 1551

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