Advertising Age Article Abstract
Everything I Know About Marketing I Learned From Susan Boyle
Or, the Seven Habits of Highly Effective Frumpy Scottish Singers
What can we learn from viral-video sensation Susan Boyle? For one thing, you can make being a frump a good thing. Simon Dumenco lays out how you too can glean insight from a 47-year-old woman who lives with her cat, Pebbles, and, oh yeah, sings. ...