Advertising Age Article Abstract
Reinventing Cable TV Program Promotions
Creator of Real Media and Tacoda Moves Into TV
NEW YORK (AdAge.com) -- Dave Morgan, who previously launched two companies that became online advertising powerhouses, has launched a third. This new one is called Simulmedia and it differs from his earlier Real Media or Tacoda ventures in that it is focused on traditional cable TV rather than the internet. Similar to an ad-serving network, it is being designed to deliver TV program promotions to targeted audience segments using existing cable TV technology. ...