Advertising Age Article Abstract
This MLB Movie Promotion Won't Mess With the Bases
League's First Studio Partnership Since 'Spider-Man' Will Plug Disney's 'G-Force'
NEW YORK (AdAge.com) -- Major League Baseball is teaming up with Walt Disney Pictures and Jerry Bruckheimer Films to promote "G-Force," a 3-D comedy-adventure family film about a covert government program in which guinea pigs are trained to work in espionage. ...