You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Publishers Seize on iPhone as Great White Digital Hope for Print Industry Progressing from Replicas of Issues to Formats Better Suited to Small Screen By Nat Ives, Published on April 27, 2009 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.