Advertising Age Article Abstract
Publishers Seize on iPhone as Great White Digital Hope for Print
Industry Progressing from Replicas of Issues to Formats Better Suited to Small Screen
NEW YORK (AdAge.com) -- Can the Jesus phone resurrect print's hopes for paid digital content? Several players, from ambitious software developers to arcane auditing bodies, are suddenly converging this spring to hasten the arrival of a long-awaited "iPod for print." It might just be the iPhone. ...