Advertising Age Article Abstract
Coke Pushes Pay-for-Performance Model
Urges Industry to Let Shops Profit Only if They Hit Established Targets
CHICAGO (AdAge.com) -- Coca-Cola Co. is trying to start an industrywide movement toward a "value-based" compensation model like one it's adopted that promises agencies nothing more than recouped costs if they don't perform -- but profit margins as high as 30% if their work hits top targets. ...