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Advertising Age Article Abstract

Subway Caught Up in Fan Effort to Save NBC Series 'Chuck'

Supporters Told to Buy Chain's $5 Foot-Long Sandwiches

By: Emily Bryson York
Published: April 27, 2009

CHICAGO (AdAge.com) -- Publicity like this would have been hard to buy: Fans of the NBC series "Chuck" on Facebook, Twitter and TV blogs such as Television Without Pity are rallying support for "Finale & Footlong," a campaign to persuade the network to renew the show by buying Subway sandwiches. And while Subway's marketing chief admits to stoking the flames a little, the sub shop didn't start the fire. ...

Full Article Word count: 749

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