You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Recession Batters Plans for New-Product Launches Budget Cuts by Food, Beverage Cos. Affect Rollouts, Ad-Spending Support By Emily Bryson York, Published on April 28, 2009 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.