Advertising Age Article Abstract
P&G Gets 5% More Media for $440 Million Less
Giant Increases Impressions Despite Slashing Spending, Thanks to Falling Rates
BATAVIA, Ohio (AdAge.com) -- Procter & Gamble Co. cut marketing spending more than $440 million globally last quarter, yet still increased media weight or impressions 5%, executives said, and the company is eyeing more cost concessions from media as the TV upfront nears. ...