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Advertising Age Article Abstract

Flu Fever Fuels Sanitizer Sales and Lots of Tweets

Meanwhile, Mexico and Pig Farmers Try to Save Their Beleaguered Brands

By: Ad Age Staff
Published: May 04, 2009

NEW YORK (AdAge.com) -- Chrysler went bankrupt, but you might not have noticed as the world fixated on swine flu. As news of the outbreak blanketed the globe, it spawned some instant marketing and media phenomena. ...

Full Article Word count: 1230

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