You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Metric Madness: The Answer to Mathematical Failure Seems to Be More Math If You Run a Company by Numbers Alone, You'll Run It Into the Ground By Al Ries, Published on May 04, 2009 43 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.