Advertising Age Article Abstract
Metric Madness: The Answer to Mathematical Failure Seems to Be More Math
If You Run a Company by Numbers Alone, You'll Run It Into the Ground
March Madness lasts only three weeks, but Metric Madness goes on all year long. What is Metric Madness? It's the notion you can run anything by the numbers, and it's become the hottest concept in business today. The marketing community eats this stuff up. Nobody generates more data than they do. Hallelujah! ...