Advertising Age Article Abstract
Why Burt's Bees CMO Won't Cut Spending in Recession
Indursky: Aim Is to Emphasize Brand's Value, Not 'Play Price Game'
BATAVIA, Ohio (AdAge.com) -- In an interview with Ad Age, CMO Mike Indursky discussed how Burt's Bees has retained its passionate fan base and is resisting the urge to cut prices or marketing. ...