Advertising Age Article Abstract
Should Apple Be Arbiter of Taste for iPhone Apps?
As Marketer Goes Mass, Issues Arise Around Third-Party Content
SAN FRANCISCO (AdAge.com) -- As Apple moves from marketing to its once-niche following to selling to the ever-broadening sweep of iPhone, iPod and iTouch users, it finds itself wrestling with some of the same issues that confront other truly "mass" marketers, such as whether it needs to be an arbiter, or some might say censor, of what content it makes available. ...