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Advertising Age Article Abstract

Grilled Chicken a Kentucky Fried Fiasco

Off-Brand Bet Sunk by Poor Planning and Oprah-Driven Crowds

By: Emily Bryson York
Published: May 11, 2009

CHICAGO (AdAge.com) -- KFC's grilled-chicken launch was to be the biggest in the chain's history. Now it might also go down as a marketing case study in what not to do. ...

Full Article Word count: 1574

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