You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How McDonald's Is Winning More Than the Value Wars By Building on Its Dollar Menu, Fast-Feeder Boosted Ad Spending on Full-Priced Items By Emily Bryson York, Published on May 12, 2009 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.