Advertising Age Article Abstract
Why People Won't Pay for Online News the Way They Pay for HBO
Cable Offered Consumers a Better Product; What Are Newspapers Offering?
Here's why cable and satellite subscriptions aren't a good model for newspapers. In the first place, cable and TV offered something better than broadcast TV -- much better. Their packages included perfect reception; many more channels, some with no commercials, mostly unavailable any other way; and types of programming you couldn't get otherwise, i.e., shows with "adult" language and situations. In the second place, cable and satellite were optional products people could buy to enhance their programming. Newspapers will be banding together, on the other hand, to take back certain content people already view on the web. For free. ...