You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Ad Agency Sid Lee Went Into the Beauty Business Q&A: President J.F. Bouchard on Opening Upscale Functionalab in Henri Bendel in a Down Economy By Rupal Parekh, Published on May 14, 2009 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.