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Advertising Age Article Abstract

In Mac vs. PC Battle, Microsoft Winning in Value Perception

View Has Shifted Dramatically Among Young Demo Since 'Laptop Hunters' Campaign

By: Abbey Klaassen
Published: May 18, 2009

NEW YORK (AdAge.com) -- Apple may have some of the most interesting online ads we've seen in a while, but Microsoft's recent push to paint the competitor as pricey is starting to work, according to data from BrandIndex. ...

Full Article Word count: 596

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