You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract This Social-Media Kegger Not All It's Cracked Up to Be Have Fun, Make Connections, but Some Moderation Is Called for By Doug DeGrood, Published on May 20, 2009 34 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.