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Advertising Age Article Abstract

Rednecks and Tightwads Try to Shake up Bank Marketing

But Most Name Changes Will Stick to Sober Side

By: Beth Snyder Bulik
Published: May 20, 2009

YORK, Pa. (AdAge.com) -- Finally: a bank just for the Jeff Foxworthy set. Redneck Bank claims that "bankin's funner" when consumers open a "flat out free checkin.'" That Southern-fried marketing schtick has garnered the online arm of Bank of the Wichitas quite a bit of attention. It's also tweaking the long-held belief that bank marketing is serious business deserving of serious messaging. ...

Full Article Word count: 980

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