You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Dell's Della Debacle an Example of Wrong Way to Target Women For Starters, Stop Thinking of Them as a Niche Demo By Teressa Iezzi, Published on May 25, 2009 16 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.