Advertising Age Article Abstract
The Gloves Are Off: More Marketers Opt for Attack Ads
Comparison Spots Move the Sales Needle for Campbell, Domino's
CHICAGO (AdAge.com) -- It's going to be a cruel summer in advertising. Attack ads have been on the rise for the past year, but comparisons are getting sharper, responses are growing testier, and an increasing number of ad battles are ending up in court. Just don't expect a letup, because they're also working. ...