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Advertising Age Article Abstract

The Gloves Are Off: More Marketers Opt for Attack Ads

Comparison Spots Move the Sales Needle for Campbell, Domino's

By: Emily Bryson York
Published: May 25, 2009

CHICAGO (AdAge.com) -- It's going to be a cruel summer in advertising. Attack ads have been on the rise for the past year, but comparisons are getting sharper, responses are growing testier, and an increasing number of ad battles are ending up in court. Just don't expect a letup, because they're also working. ...

Full Article Word count: 979

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