Advertising Age Article Abstract
Magazine, Newspaper Readers Aging at Accelerated Rate
Digital Media Has Drawn Young Eyes Marketers Covet to Screen From Print
NEW YORK (AdAge.com) -- Print is not aging well. Or, rather, its readers are aging rapidly. That's been suspected and alleged since digital media was born, of course, but the latest round of industrywide research revealed just how much has changed in the past five years. ...