Advertising Age Article Abstract
Microsoft Aims Big Guns at Google, Asks Consumers to Rethink Search
Here's Why an $80M Ad Effort for a Search Engine, Bing, Makes Some Sense
NEW YORK (AdAge.com) -- Microsoft is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market. ...