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Advertising Age Article Abstract

Microsoft Aims Big Guns at Google, Asks Consumers to Rethink Search

Here's Why an $80M Ad Effort for a Search Engine, Bing, Makes Some Sense

By: Abbey Klaassen
Published: May 25, 2009

NEW YORK (AdAge.com) -- Microsoft is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market. ...

Full Article Word count: 996

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