You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Google Tries to Rewrite E-mail; It Won't Happen Soon Wave Is an Interesting Product but Has Hurdles By Dan Frommer, Published on May 29, 2009 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.