You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract FDA Cheerios Challenge Shows Rise of Third World Mentality Persistence of Idea That Only Drugs Can Cure Is Just One Example of U.S. Rallying Around Status Quo By Rance Crain, Published on June 01, 2009 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.