Advertising Age Article Abstract
Green Mountain Takes on Coffee Giants Cup by Cup
VP Whalen Says Ubiquity, Product Quality Core to Growth Strategy
NEW YORK (AdAge.com) -- In an interview with Ad Age, T.J. Whalen, VP-marketing at Green Mountain Coffee Roasters, discussed his strategy to stand out with a budget dwarfed by competitors, the retail channel that has been most affected by the recession, and why he welcomes competition in the sustainability space. ...