Advertising Age Article Abstract
Showtime Taps Amazon's Kindle for Advertising
Cable Network Uses E-Reader to Promote 'Nurse Jackie'
NEW YORK (AdAge.com) -- Showtime may have finally cracked the code on using Kindle as an ad medium. Starting today the cable network is offering Kindle users a free, downloadable version of the pilot script for its new series "Nurse Jackie," featuring Emmy Award winner and former "Sopranos" star Edie Falco. ...