Advertising Age Article Abstract
Bravo Freshens Up for Next Season
New Logo, New Tagline Equal to a 'Shot of Botox' for Cable Network
NEW YORK (AdAge.com) -- In the last four years, Bravo has carved out an instantly identifiable on-air brand, complete with an oft-repeated tagline ("Watch What Happens"), signature blue talk-box logo and a knack for blog-able reality competition shows and docu-soaps. So Bravo is unveiling a new on-air look and a new tagline, "By Bravo," on June 23, to be unveiled tonight at a New York screening of the network's latest reality drama, "NYC Prep." ...