Advertising Age Article Abstract
New Ad Introduces Consumers to 'New GM'
Spot Part of Multimedia Campaign That Aims For Transparency Amid Bankruptcy
NEW YORK (AdAge.com) -- General Motors plans to break a new ad Wednesday to explain the "new GM" to the American public, executives familiar with the matter said. The automaker already posted the 60-second spot online, including on YouTube and Facebook, shortly after it filed for bankruptcy protection. ...